Case Study: 24/7 Plumbing Services Ranked on Google Maps in 30 Days

Discover how a 24/7 plumbing company skyrocketed to the top of Google Maps and started receiving daily emergency calls—all within just 30 days.

Client Snapshot

Detail	Info
Industry	Plumbing Services (Emergency & Residential/Commercial)
Location	Las Vegas, NV
Services Provided	SEO/AI Strategy, GMB Optimization, Schema Markup, AI Mentions
Campaign Length	60 Days

The Challenge

Client want to address:

• Not ranking for “24 hour plumber Las Vegas”, “clogged drain repair”, or “best plumber in North Las Vegas”

  
  

  • Previous Marketing company did not get client to any ranked keywords

    
    

• Limited Google Business Profile (GBP) visibility

  
  

  • Profile was missing key conversion attributes (website, phone number, updating, business description)

    
    

• No structured service pages (weak H1-H3 hierarchy, no semantic clarity)

  
  

  • Website was built with massive amount of repeating words and phrases, mass amount of illogical copy that never converted

    
    

• Few leads coming from organic search

  
  

  • No leads, no traffic, no visits, no new customers

    
    

• Competitors dominating Google Maps and AI Overviews

  
  

  • Other plumbers had better converting website, in which this client had more employees, more reach for customers in Las Vegas and surrounding area.

The Solution

Local SEO Optimization

• Rebuilt and optimized Google Business Profile (with location, services, images, reviews)

  
  

  • Used High-Quality, On Location photos to show the work being done

    
    

• Submitted citations to 50+ local and niche directories

  
  

  • Focus on local citations in Las Vegas, High Domain Authority

    
    

• Education and Tutorial Content to inform visitors and create EEAT (Experience, Expertise, Authority & Trust)

  
  

  • Giving a visitor a sense of knowledge and ability to accomplish simple fixes/repairs

On-Page Semantic SEO

• Structured H1–H4 for each service (e.g. Clogged Drain Repair, 24 Hour Emergency Plumbing)

  
  

  • Site Structure is required for ERS (Embedded Relevance Score) (LLM's)

• Added schema: LocalBusiness, Service, Plumber, and FAQPage

  
  

  • Schema is required for AI Mentions, LLM's, and ERS

    
    

• Updated title tags and meta descriptions with geo-targeted keywords

  
  

  • Local SEO, Local EEAT, and consistant marketing effort for "Top of Mind"

AI Optimization for Answer Engines

• Added service-level FAQs (e.g., “What to do in a plumbing emergency?”)

  
  

  • This added helpfulness to visitor (EEAT) and education about DIY ability which would establish conversion if DIY efforts did not work or got worse

    
    

• Focused on LLM chunking: used semantic headers, short-answer formatting

  
  

  • The new method for AI success is - Short and Sweet, KISS (Keep it Simple Stupid)

    
    

• Internally linked from homepage to deep service pages to improve content flow

  
  

  • This is a requirement for LLM's, Agentic Webflows, AI Mentions

Technical Cleanup

• Improved mobile speed via image compression & lazy loading

  
  

• Set up GA4 (Google Analytics) + GSC (Google Search Console) tracking for AI referral mentions (AI Overviews, Gemini)

Results

Metric	Before	After (90 Days)
GMB views/month	10	150
Keywords in Top 10 (Ahrefs)	3	29
Calls from Maps	0–3/month	18–25/month
Website traffic (Organic)	75/month	320+/month
AI Overview mentions (manual)	None	2 Mentions (ChatGPT)

Ahrefs

Organic Traffic from Last 2 Years

Current Traffic Metrics

Current Traffic Sources

Google Analytics

Current Users, Bounce Rate, Avg Time on Website

Current Sources of Traffic (Direct, Search, Socials)

Key Takeaways

• Local SEO works when paired with Semantic Structure and Google trust signals

  
  

• 24/7 availability pages + structured answers = AI Overviews inclusion

  
  

• Service-based websites need clear, factual, timestamped content chunks

  
  

• Emergency-based keywords convert fast with call buttons + GMB visibility

From the Owner -

“We started getting actual emergency calls from Google. Eric has helped keep me busy, and I have learned more about how people find my site than my previous marketing company"

Thank you for reading this case study. If you would like to learn more about how AI/SEO can produce the same results for your business - email me at: info@seoexpertlasvegas.com 

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