If your website isn’t generating consistent leads, it’s not because SEO “doesn’t work.” It’s because Google and AI platforms don’t see your business as authoritative enough to surface.

​

I’m Eric LaCasse, a Las Vegas SEO expert specializing in fixing stalled visibility and closing the authority gap between you and your competitors. Before SEO, I served two overseas tours in the United States Marine Corps — where failure wasn’t theoretical, and strategy had to work under pressure.

 

Today, I help Las Vegas and national businesses turn search engines into predictable growth channels by focusing on what actually moves rankings: trust signals, competitive positioning, and AI-visible content ecosystems.

 

As a local operator and co-founder of Neon Appeal, I don’t sell shortcuts or vanity metrics. I build search presence that compounds — so you stop chasing traffic and start owning it.