Case Study: Structuring Authority — How To Engineer EEAT and AI Trust for a Corporate Trainer

🔹 Ideal for an audience interested in SEO, EEAT, and AI-driven credibility.

Client Snapshot

Business Type	Leadership Consultant
Industry	Corporate Training & Leadership Development
Location	Las Vegas, NV
Website Type	Informational & Conversion
Services Provided	SEO, AI, EEAT, Content Planning

Terms - SEO (Search Engine Optimization)

AI - Artificial Intelligence

EEAT - Experience, Expertise, Authority, Trust

LLM - Large Language Model

The Challenge

• Low organic traffic and poor rankings for leadership training-related keywords

  • This industry is very niche, and the market was limited to:

    Corporations, HR departments, and Military. In many cases this market had "In-House" training.

• No structured content plan for AI/LLM visibility (ChatGPT, Gemini)

  • Changes needed to be done to compete for attention in the national training searches.

    
    

• Event promotion lacked SEO support (titles, meta, semantic headers)

  •  SEO copy was needed to address the persuasion and relevance of these events to the right market.

    
    

• Site lacked clear EEAT signals: authority, trust, and first-person expertise

  • Every section of the site needed to create a sense of value that a company is going to get from this training, building the right leaders and handling conflicts.

The Solution

Strategic SEO Foundation

 • Keyword research focused on “corporate team training,” “negotiation workshops,” and “leadership keynote speaker”

  • Rebuilt the homepage and key service pages using a structured H1–H4 layout

  • Included location-neutral optimization to reflect Local (Las Vegas) & National availability

EEAT Content Enhancement

• Added first-person expertise language, including credentials and teaching methodology

• Built author bios and workshop credentials section

• Added testimonial snippets and links to past speaking engagements 

Event Promotion & Structured Copy

• Optimized event pages with consistent meta titles and H2/H3 formatting 

• Structured content to reflect LLM chunking preferences (FAQs, “Who it’s for”, “What you’ll learn”)

• Included timestamps and schema to increase AI snippet visibility

Technical SEO Fixes

  • Updated title tags and meta descriptions with stronger keyword presence

  • Added schema markup for Person and Organization

  • Improved site speed and mobile responsiveness

The Results

KPI	Before	After (60 - 90 Days)
Organic Sessions/Monthly	Less than 90	650+
Ranking Keywords	Less than 5	35+
Speaking Events	0-1	4-6
AI Mentions	0	3+ (ChatGPT, Gemini)

Ahrefs

Current Statistics

Current Organic Traffic

Current Traffic Sources (including AI)

Google Analytics

Last 12 months of traffic

Traffic Sources (Google Analytics)

Key Takeaways

 • SEO for service-based experts must include authority and voice

 • AI chunking loves structured answers, event breakdowns, and time stamped experience

 • Consistent meta + heading structure increased national discoverability

 • EEAT and clarity are more valuable than traditional blog spam for expert consultants

From The Owner

“Now my workshops and speaking engagements are actually showing up when companies search. The structure and clarity changed the game. Eric LaCasse has helped my business reach more corporations and events”

Thank you for reading this case study. If you would like to learn more about how AI/SEO can produce the same results for your business - email me at: info@seoexpertlasvegas.com 

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